Assignment 19 - Idea Napkin 2

You: I am a sophomore sports management student at the University of Florida. My talents are that I am creative, a positive thinker, I persevere well, and I can adapt to situations quickly. Some of my skills and experiences are that I have good customer service skills and have a deep understanding and knowledge of the sports world. I have attained this knowledge from my experiences of being around sports and sports fans as well for the majority of my life. I see this business as a business that helps service sports fans by giving them insider information and proven data that helps fans and consumers make better gambles with their money.

What: I am offering to customers a service that will help new gamblers make better choices with where and how they place their money. My service will give them insider information and backed data and research that helps them get a better understanding of a team they are gambling on. This will help them be more educated on their bets and gain a sense of confidence that they know what they are getting into and earn more money off their bets.

Who: Sport consumers that either enjoy gambling, looking at gambling predictions, or want to start sport gambling. I will mostly target the newer sport gamblers as they are the ones with the highest need of my service. All my consumers share the fact that they are sport consumers that would like to benefit monetarily by gambling.

Why: Consumers will care about my service as it will help them become more informed gamblers and become better gamblers as well. They will understand how to place bets consistently instead of betting based off feel like most do, especially new gamblers that will be starting to gamble after the new legislation.

What: What I have is the same as before, what I have that other companies do not is that I will add in a brief trial period that will hopefully get the consumer interested in only my service particularly. This is different from most sport gambling consulting companies as they either do not offer trials or they will give out a reduced fee for certain picks.

I think that there is definitely room for improvement in my business concept. I think a lot of my competencies can e copied or duplicated by other businesses, especially if they see success. Because if this it makes it hard for my company to continue to stand out. This will cause me to have to adapt to the market and the other businesses around me as I go with my service.