Assignment 15 - Buyer Behavior Pt. 2

I interviewed 3 individuals of the segment that I am targeting, which are those that are new to sport gambling and would want to pay for a service that provides them analytics and expertise to guide them in their sport betting ventures.

Alternative Evaluation: A couple of my interviewees said that they have done some brief searching before about these kind of services saying that they were really interested. They mentioned that what really prohibited them the most from joining any of the service is that it was expensive and obviously there is no guarantee when it comes to sport betting. I had one interviewee who said that he has researched a lot of these sport betting consulting companies and that they too were very expensive, but he said what really kept him from paying for any of the services is that some of them seemed gimmicky and did not know whether he could trust them.

How/Where Consumers Buy: All my interviewees said that they have seen these alternative companies all online. They said that this was not really a problem for them as they usually place their bets through services like Paypal, Venmo, wired transfer, or just credit card.

Post-purchase Evaluation: What my interviewees said what really mattered for them was the results of whether the services helped them accurately place the right bet. One of my interviews said that he follows a company on Instagram and that they often post stories and posts highlighting their correctly picked bets.

Conclusion: What I found from these interviews is that what matters most to consumers are the results and that when the consumers see results they will continue to flock to the company. The problem I saw however was that it is very hard to gain the trust of consumers as some of these companies seem gimmicky and untrustworthy. Also, prices for these services seem quite expensive to consumers, especially the new ones that have not firsthand witnessed any type of results yet. The prices prohibit new consumers from joining the services, this causes them to not see any results and limit their want.