Friday, February 15, 2019

Assignment 11 - Idea Napkin


You: Some of my talents of mine are that I am creative, a positive thinker, I persevere well, and I can adapt to situations quickly. Some of my skills and experiences are that I have good customer service skills and have a deep understanding and knowledge of the sports world. These stem from my experiences of working at a retail sporting goods store for about 2 years, and playing and watching a multitude of sports since I was young. Personally, my aspirations are to become an athletic director at a university. Regarding my business concept, if I were to start it and pursue it deeply it would take up a huge role in my life as for it to become successful, I would have to devote a lot of time towards it.

What: I am offering consumers a service that will help them make smarter gambling choices that will hopefully allow them to make more money by winning more of their bets at a higher accuracy rate.

Who: Sport consumers that either enjoy gambling, looking at gambling predictions, or want to start sport gambling. I will mostly target the newer sport gamblers as they are the ones with the highest need of my service. All my consumers share the fact that they are sport consumers that would like to benefit monetarily by gambling.

Why: Consumers will care about my service as sport gambling is very annoying on one’s own as sports can be very hard to predict especially if someone is not knowledgeable about the sports world. Also, new gamblers probably do not know how to properly bet at a safe and consistent rate compared to just betting sporadic amounts of money based off feel.

What: What I have that other companies do not is that I will add in a brief trial period that will hopefully get the consumer interested in only my service particularly. This is different from most sport gambling consulting companies as they either do not offer trials or they will give out a reduced fee for certain picks.

I think that there is definitely room for improvement in my business concept. I think what makes it weaker is that for my stated competency that makes my company stand out, I stated that I would start a free trial period that most companies do not have. What makes this seem weak to me is that this is something that can be easily copied by other companies if others notice that it is working well for my company. Business is a copycat world and it is not like I can patent or copyright a free trial system.

1 comment:

  1. Hi Christopher,

    I think you have a solid market for your idea. With your experience in the sports world and your ability to adapt, I think this is something that you could be really successful at. While I don’t know much about sports or gambling, it does seem like this could be a really big market that you can tap into, and you could really help a lot of people. Great idea!

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