Segment: The segment I am targeting is the sport gambler consumer.
Interview: I interviewed 3 individuals, all relatively avid
sport gamblers. Interviewee one was a 26 year old male that said he participates
in sport gambling “probably about 5 nights a week.” Interviewee two was a 41 year
old male that said he participates in sports gambling by betting “usually 3-5
nights a week, but it definitely changes depending on the kinds of games that
night.” Interviewee three was a 21 year old male that said he participates in
sport gambling “periodically, some weeks it’s a lot more than others, where
some weeks it is not all”
Need awareness: I would say all 3 of the these individuals
have the need for it, but the degree of the need varies. Interviewee three was
more new onto the sports scene and gambled at sporadic periods of time, which
is really common among new gamblers. The other 2 interviewees were not as new,
but still have the need for my service as they said they bet based off feel of
who they think will win or how many points they will score. Also all 3
interviewees said that they usually bet different amounts each time based off
how they feel the game is going to go.
Info search: Both interviewee one and interviewee three said
they had seen on Instagram a few different sport gambling accounts and
sometimes they will scroll through the comments to see what people are thinking
for the game. Interviewee two said he asks his friends that are also into
sports gambling and sports in general what they think. All 3 interviewees said
they use sites like ESPN as sources of sports knowledge to help them decide who
to gamble on.
Conclusion: I think this segment of consumers typically
recognize they have a need for my service, but they just go research and see
what ESPN experts and their friends have to say. They said it would be helpful
if they had a service like mine that would compact proven data of past matchups
and styles of play, combined with knowledgeable experts to help determine what
will happen.
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