Assignment 9 - Continuing Your Opportunity Reach

Continuing Your Opportunity Reach

For this assignment, I interviewed 5 of my fraternity brothers, who are avid sport consumers and would be an ideal target market for my opportunity. From the interviews I conducted I drew the following conclusions:

Who: There are some similar companies that produce media content that shares a lot with the opportunity that I have to aid new coming sport gamblers with their decisions. These companies fall outside the boundary of my opportunity as they mostly just target the general sport consumer rather than the new sport gambling consumers.

What: The point in which the need differs from another need is the point where the consumer no longer has the need to use the services to make money off sport gambling. My opportunity only services the need for sport gamblers, especially the new ones that are coming onto the scene without any experience or relative knowledge.

Why: The underlying cause for the generic sport consumer is that they have a need for sport content because of their high level of interest in sports. The underlying cause for those that are inside the opportunity’s boundary is that they have a need to win their bets and make a profit on their gambles. Also, the sport gambling need exist even more now due to new legislation passing it in several states.

Inside the Boundary	Outside the Boundary
New consumers with the need for sport gambling help	Regular sport and sport media consumer
The need for sport gambling advice, data to make smarter decisions	The need is not just the basic sport media and content for the average sport consumer
The consumers want to make a profit off sporting events, also the need exists due to recent legislation passing sport gambling in several states	The outside need exists due to one’s interest on sport and love for the sport and its media