Existing Market.
Step 1: I could create another service that goes along with
my sport gambling consulting that livestreams the games and tracks the
consumers bets live with the games the customer bet on. Also, possibly a
podcast that goes along with my service that talks about the daily sports
gambling news and scores, so that consumers can get to know the staff and minds
that they are buying into.
Step 2:
Interviewee 1: Interviewee 1 responded by describing that we
could track the customers bets and possibly send recommendations as to what type
of games and leagues they usually bet on and send them the lines for those type
of games. They said they had not thought of my idea as to what customers might
want next, but it sounds like a good idea.
Interviewee 2: Interviewee 2 responded by saying that he
would do something where there would be a service that shows tips on how to bet
and what is the smartest way to divvy up one’s betting portfolio. They said the
same things as interviewee 1 when is shared my solution.
Interviewee 3: Interviewee 3 responded by saying they would
probably add something like an app to put this all together and market that as
well. They agreed with my solutions I described and said basically the same things
as the other interviewees.
Step 3:
After receiving all the feedback my future looks pretty
bright as everyone liked my ideas and they provided really good ideas of the
future for me. For the future I expect
to use my idea of live streaming some games on an app like one of my
interviewees suggested. I really like that idea of an app is it would be a
simple way for consumers to access my services and it would be pretty simple to
market to consumers.
New Market.
Step 1:
I am going to switch my approach from business to customer,
and change it to business to business. I am going to start targeting those that
own sports gambling shows and/or podcasts that want to buy space on my app and
to be featured.
Step 2:
There will be created value for the people in this market as
they also are trying to address the new market for sport gamblers and an easy
way to do that is to get exposure from services like mine.
Step 3:
Interviewee 1: Interviewee 1 said that they think that if my
business were to establish this app and gain some traction then people like
them would be likely to do business, but they enjoyed the start I was on.
Interviewee 2: Interviewee 2 said that they would definitely
be interested and think that customers would enjoy it if the app I had were to
update with some sort of system where if you were to click on any random game
there would be given data and recommendations on what to bet.
Step 4:
It was refreshing and encouraging to hear the feedback from
the target customers that they enjoyed my concept. I find that the existing
market is far more attractive to me than the new market I am trying to target.
Hey Chris,
ReplyDeleteGood job on this assignment, and with the interviews you chose. It seems that the interviews were really enlightening and gave you a lot of information. I enjoyed the way you took the feedback and used it to help you guide what your plans were for the future.